Hill’s Shelter Campaign

Hill’s does more to support pet shelters than almost any other brand, but they rarely get attention for it. So our challenge was to show not only that Hill’s donates food — but that the science behind their food actually helps make these shelter pets healthier, happier and more adoptable.

Creative Director: Marie Goodwin
Art Director: Elisa Martin
Copywriter: Kevin Wright
Creative Director: Marie Goodwin
Director: Cameron Dutra, Florence
Photographer: Crispin Cannon

Hill’s Shelter :30 Spot

:06 Second Social
We developed short messages to quickly convey that every time you purchase Hill’s, you help feed a shelter pet — so they can be healthy, happy & more adoptable.

New_7273b8d8-4ef1-4b77-97b9-1fab1fa429c8 copy.gif

New_a5bc8171-cdf4-4fd9-9a30-6fd5aa1962ab copy.gif

New_ef062307-07b1-4c06-af91-1b4c4c4eb55e copy.gif

Screen Shot 2022-09-28 at 11.10.28 AM.png

Screen Shot 2022-09-28 at 11.10.22 AM.png

Screen Shot 2022-09-28 at 11.10.35 AM.png

Screen Shot 2022-09-28 at 11.11.06 AM.png

Screen Shot 2022-09-28 at 11.10.40 AM.png

Screen Shot 2022-09-28 at 11.10.45 AM.png

Screen Shot 2022-09-28 at 11.10.52 AM.png

Screen Shot 2022-09-28 at 11.10.57 AM.png

Hill’s Shelter Photography Library

Print
We brought our campaign to life in more ways than just broadcast and digital — we also developed a range of materials including print ads, in-shelter displays, posters, and more.

Hill's Food Shelter Love

Hill’s Shelter Campaign