Hiding in Plain Sight

Hiding in Plain Sight

We learned that pet parents often assume health issues will be obvious. But it’s actually the subtle signs (like itching, bad breath, decreased energy and otherwise “normal” behaviors) that can indicate an underlying condition. Through head-turning visuals, we helped educate pet parents and professionals alike that oftentimes the most concerning signs are the ones that blend into everyday life. And with Hill’s Prescription Diet, we can help pets feel better — and help them feel seen. 

Associate Creative Director, Art Elisa Martin
Associate Creative Director, Copy Lauren Blood
Director Spencer MacDonald, ArtClass
Photographer Wanda Martin

Spotted Results 🔍
14.5MM impressions
5.8K clicks in the first two months

🏆 2024 Grand Prize Gold at the Vetty Awards