Science Did That

Our mission: one cohesive message to span across two completely distinct sub-brands: Science Diet and Prescription Diet. Cue Science Did That — a total tonal shift for a brand that has traditionally tried to present themselves as clinical and…let’s face it, a little cold. It takes what Hill’s loves to talk about — their science — and turns it on its head. Rather than making science the hero, it knocks it down to sidekick status so we can spotlight the real outcome: happy, healthy pets being their goofy, authentic, lovable, joyful, weird-ass selves. Made entirely from UGC and iPhone-shot footage, keeping it as real and unfiltered as the pets themselves.

Creative Director Marie Goodwin
Art Director Elisa Martin
Copywriter Kevin Wright
Director Cameron Dutra, Florence
Photographer Crispin Cannon + Jane Kortright

Hill’s Masterbrand :30 Spot

Brand Level Print
Bringing the Science Diet and Prescription Diet brands together under a single, attention-grabbing message.

Hill’s Prescription Diet :30 Spot

Science Did That Photography Library

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:06 Social Videos
:06 seconds may be short, but it’s all you need to make an impression. We captured incredible pet moments that feel right at home on your social feed — attention-grabbing visuals paired with copy that's just as lively as the pets themselves.