Feed the Noise

McDonald’s pride in the city and its team runs deep. They aren’t here to just provide great food to great fans, they’re here to join them. They’re here to celebrate those that bleed red and gold and bring them all together under one voice. Arrowhead isn't the only place that gets loud. One stadium-rocking, opponent-shocking, 142.2 decibel voice. To bring everything home to McDonald’s, we introduced a microsite tracking social decibels — honing in on all social chatter across Chiefs Kingdom — and challenged our fans to get loud. The more decibels, the more deals they unlocked throughout the season. Campaign includes: out of home, social, digital, giveaways, in-store promotional assets, website, and additional guerilla tactics.

Creative Directors: Darren Brickel + Bryan Mohr

🏆 Kansas City American Advertising Award: Silver