‘Tis McRib Season
The iconic McRib sandwich returns only once a year. What began as a burger alternative quickly morphed into a cultural phenomenon. 'Tis the season for the saucy return of the McRib, so why not create its own holiday to amplify the meaty obsession. Our McRib season was complete with holiday branded sweaters, socks and a festive carol. To spread the McRib spirit, we held social giveaways for our swag — posting a new McRib deal to keep people coming back everyday. We also took our jingle to the streets — with carolers throughout the area.
Creative Director: Darren Brickel
© 2021 Elisa Martin