Science Did That.

Our mission: one cohesive message to span across two completely distinct sub-brands: Science Diet and Prescription Diet. Cue Science Did That — a total tonal shift for a brand that has traditionally tried to present themselves as clinical and…let’s face it, a little cold. It takes what Hill’s loves to talk about — their science — and turns it on its head. Rather than making science the hero, it knocks it down to sidekick status. This allows us to instead highlight the amazing end benefit of science-led nutrition: happy, healthy pets being their goofy, authentic, lovable, joyful, weird-ass selves.

Creative Director: Marie Goodwin
Art Director: Elisa Martin
Copywriter: Kevin Wright
Director: Cameron Dutra, Florence
Photographer: Crispin Cannon + Jane Kortright

Hill’s Masterbrand :30 Spot

Brand Level Print
Bringing the Science Diet and Prescription Diet brands together under a single, attention-grabbing message.

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Science Did That. Photography Library

Hill’s Prescription Diet :30 Spot

:06 Social Videos
:06 seconds isn’t a whole lot of time to get your message across. So we leverage amazing pet moments that look like they organically belong on your social feed — visuals that make you stop, with copy as playful as the pets.