What happens when you bring together SXSW, a mechanical bull, and America’s favorite snack cake? You get The Bucking Twinkie — an unforgettable interactive experience that gave Hostess a bold, larger-than-life presence at one of the year’s biggest cultural events. More than just a booth, The Bucking Twinkie was a crowd magnet, giving belly laughs, and shareable moments that brought the unexpected fun of Hostess to life. Saddle up for a ride to remember!

🏆 Kansas City American Advertising Award: Silver