Retirement House 🤝
Hill’s Pet Nutrition
Pet parents dread switching to a senior formula because it can feel like the beginning of the end. So, to change the conversation around aging pets, we didn’t partner with any old influencer — we partnered with THE old influencers to create TikTok-led videos that celebrate the golden years.
Bold Results ✨
200M+ earned impressions
+15.4% uptick in
Hill’s senior dog households
+1500 new Chewy autoship acquisitions
+20.7% increase in overall buy rates
+8.9% increase
in intent
+163% boost in paid search conversions
Click on each image to watch all six videos on TikTok!
Click on each image to watch all six videos on TikTok!
Man of the Year
Max's Birthday Party
The Chase
That's My Dawg
Jazzercise
The Catwalk
Associate Creative Director, Art Elisa Martin
Associate Creative Director, Copy Lauren Blood
Production Crew Flighthouse