Our mission: one cohesive message to span across two completely distinct sub-brands: Science Diet and Prescription Diet. Cue Science Did That — a total tonal shift for a brand that has traditionally tried to present themselves as clinical and…let’s face it, a little cold. It takes what Hill’s loves to talk about — their science — and turns it on its head. Rather than making science the hero, it knocks it down to sidekick status so we can spotlight the real outcome: happy, healthy pets being their goofy, authentic, lovable, joyful, weird-ass selves. Made entirely from UGC and iPhone-shot footage, keeping it as real and unfiltered as the pets themselves.