Jack Stack Barbecue Packaging Refresh

Started by Russ Fiorella in Kansas City back in 1957, Jack Stack began as a traditional storefront barbecue with a modest selection of five to six items. Today, Jack Stack Barbecue is in its third generation of the Fiorella family and has evolved into the largest, full-service wood cookery in the industry. Our goal was to modernize their packaging with a tie to their rich history apart of the Kansas City community. We created a color system that allowed the consumer to see what rub and sauce paired well together while cooking. Through a new streamlined look and feel, all labels across all product types are apart of a refreshed system.

Art Direction & Design : Elisa Martin
Copywriter: Lauren Blood


© 2019 Elisa Martin